Wholesale cannabis business is based on relationships and trust. Pricing and discounts are based on well developed connections, friendships and collaborations. Openly exposing your best pricing on a cannabis marketplace can damage long-term relationships that took years and volume to come to. So, sellers often post their wholesale cannabis products at higher-than-market prices. Buyers see the marketplace and your products as overpriced, which can damage your brand. What’s more, open wholesale cannabis marketplaces commoditize products hurting margins. Further, a huge chunk of your brand and the relationship with your customers is lost to the marketplace itself - think of shopping on Amazon.