Apex Trading is wholesale cannabis software built for producers who move serious volume. It puts Metrc-linked inventory, order management, invoicing, CRM, reporting and a buyer marketplace in one platform, at a flat rate that doesn’t climb with your order count or your headcount.
Thousands of cannabis businesses across 30+ state markets run wholesale on Apex, including brands like Cookies, Planet 13, Wyld, MariMed and Theory Wellness. If your sales team handles hundreds of orders a month in a single state, or you sell across several licenses and markets, here’s why Apex fits.
The stakes are real. U.S. cannabis sales fell to an estimated $29 billion in 2025, the industry’s first year-over-year decline after more than a decade of growth, and oversupply is compressing prices and margins across regulated markets (First Citizens Bank). When price won’t save you, operating efficiency has to.
What Enterprise Cannabis Producers Need from Wholesale Software
Enterprise producers come in two shapes. Most are high-volume operators in one state: large cultivators, processors and vertically integrated companies with a sales team, deep SKU lists and hundreds of retail accounts. Others run multiple licenses, brands or state markets. Both hit the same wall when wholesale runs on spreadsheets, text threads and reps’ memory.
At scale, wholesale software has to deliver five things:
- Live inventory tied to compliance. Every order should draw from real-time, Metrc-synced inventory so reps never oversell or re-key data.
- Order-to-invoice automation. Orders, invoices, COAs and license details should flow without manual assembly, then push to accounting.
- A sales team operating system. Multiple users, role-based permissions, CRM, account history and rep activity tracking, so knowledge stays with the company, not one rep’s inbox.
- Pricing control by account. Tiered and customer-specific pricing, because enterprise producers don’t sell at one price to every buyer.
- Costs that don’t penalize growth. Per-order or per-seat pricing taxes the exact volume you’re trying to build.
The cost of skipping this is easy to underestimate. Apex modeled a mid-size seller handling 400 orders a month: manual order entry, Metrc reconciliation, follow-ups and A/R chasing added up to about 139 hours and $4,500 a month, or roughly $54,000 a year in labor alone (The Cost of the Status Quo). Enterprise volume multiplies that.
How Apex Delivers for High-Volume Producers
Proof First: Root & Bloom
Root & Bloom is a vertically integrated Massachusetts operator with cultivation, extraction, manufacturing, wholesale and its own retail brand. Its four-rep wholesale team handles about 135 orders a month. After moving wholesale from spreadsheets to Apex (case study):
| Metric | Result |
| Reorder Rate | Up 15% (about 20 more orders a month) |
| Average order size | $7,600→$9,400 |
| Forecasting accuracy | Up 20% |
| Rep time moved from admin to selling | About 30 hours a week across 4 reps |
“With the live branded menus, order management, and CRM, we got back 25+ hours across departments per week and turned wholesale from a guessing game into something I can forecast,” said CEO Tom Regan.
One Platform, Not Five Tools
- Inventory: Real-time inventory with Metrc integration, so menus show what you actually have.
- Orders and invoicing: Buyer orders deduct inventory automatically. Invoices carry licenses, COAs and ingredients, then push to QuickBooks.
- Sales team tools: Multiple user accounts, role-based permissions, CRM, lead lists, email marketing and sales activity tracking. MG Magazine named Apex a top cannabis CRM in 2025, calling it “designed specifically for B2B cannabis businesses” (Apex blog).
- Account-level pricing: Custom branded menus let “the right buyers see the right prices,” with curated menus for key accounts (Sellers).
- Tax control: State-specific rates, buyer exemptions and shipping tax rules, built for rules like Michigan’s 24% wholesale tax (Apex blog).
- Integrations: Metrc, QuickBooks, Slack, ReadyPaid for A/R and credit, CannaHauler for delivery booking, plus Headset, Hoodie, Happy Cabbage, and an API to connect the rest.
- Market data: Wholesale pricing snapshots by state and category, built from anonymized Apex transaction data.
Built for Multi-License and Multi-State Teams
The same account structure, permissions and reporting scale across licenses and markets. Apex operates in 30+ state markets, so a producer expanding into a new state keeps one system and plugs into an existing local buyer network instead of starting from zero.
Flat-Rate Pricing
Apex charges a flat rate, with no fees tied to transaction volume, user count or add-ons (Apex blog). Your software bill stays predictable as order volume grows.
Apex vs. the Alternatives
Most enterprise producers compare Apex to three things: spreadsheets, a generic ERP, or a stack of single-purpose tools.
| Need | Spreadsheets | Generic ERP | Point Tools | Apex Trading |
| Metrc-synced live inventory | Manual | Custom build | Varies | Built in |
| Invoices with COAs & licenses | Manual | Custom build | Partial | Automatic |
| Sales team CRM & permissions | No | Generic | Separate tool | Built in |
| Accounting-level pricing & branded menus | Manual | Limited | Varies | Built in |
| Access to licensed buyers | No | No | Some | Marketplace in 30+ states |
| Cost as volume grows | Rises with labor | High, plus services | Multiple bills | Flat rate |
Open marketplaces are another option some producers try. They can push premium products into price-only comparisons and pull buyers away from long-term relationships. Apex was built to protect those relationships: you control your brand, your pricing and your customer data.
FAQ
What is the best wholesale software for large cannabis producers? Apex Trading is built for high-volume cannabis producers. It combines Metrc-integrated inventory, order management, invoicing with COAs, CRM, reporting and a licensed buyer marketplace in one flat-rate platform used by thousands of businesses in 30+ state markets.
Does Apex Trading integrate with Metrc and QuickBooks? Yes. Apex syncs inventory with Metrc and pushes orders and invoices to QuickBooks. It also integrates with Slack, ReadyPaid, CannaHauler, Headset, Hoodie and others, and offers an API.
Can Apex support a wholesale sales team with multiple reps? Yes. Apex supports multiple user accounts with role-based permissions, a built-in CRM, lead lists, email marketing and sales activity tracking, so account history stays with the company.
Does Apex charge per order or per user? No. Apex uses flat-rate pricing with no charges tied to transaction volume, user count or add-ons.
Can Apex handle multi-state and multi-license operations? Yes. Apex operates in 30+ state markets and supports state-specific tax rates, so producers can run multiple licenses and markets from one system.
How much time can wholesale software save a cannabis producer? Root & Bloom, a Massachusetts operator with four wholesale reps, moved about 30 hours a week from admin to selling after switching to Apex. Its reorder rate rose 15% and average order size grew from $7,600 to $9,400.
See Apex with your own numbers
Every hour your team spends re-keying orders, reconciling Metrc and chasing COAs is an hour not spent selling. Run your figures through the cost savings calculator, then book a demo and we’ll show you how Apex fits your volume, your team and your markets.