What does sustainable growth actually look like in the cannabis industry?
In a recent episode of Greenway Audio Magazine, host B.E. Dunn sat down with Apex Trading CEO and co-founder John Manlove for a wide-ranging conversation about building a successful technology company, and doing it without losing sight of the people and businesses the technology is supposed to serve.
The conversation touches on product-led growth, actionable data, sustainable scaling, technology partnerships, and one of the cannabis industry’s most persistent challenges: accounts receivable.
But beneath all of those topics is a common theme: building a business for the long term means staying focused on what actually creates value for customers.
For Manlove, growth isn’t about chasing growth for its own sake. Apex Trading’s approach has been to focus on building the right product, listening closely to clients, and expanding as the needs of the business, and its customer, demand it.
That philosophy stands in contrast to the high-burn approach that has become common in parts of the technology industry, where aggressive hiring, rapid expansion, and significant capital investment can sometimes take precedence over product quality and customer experience.
For Apex, sustainable growth starts with a much simpler question: Are we building something that genuinely makes our clients’ businesses better?
Listen to the full conversation with John Manlove on Greenway Audio Magazine for a deeper look at product-led growth, data, technology, and the challenges shaping the cannabis industry.