Wholesale Cannabis Industry News
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Root & Bloom Turns Wholesale Guesswork Into Predictable Revenue
A vertically integrated Massachusetts operator (cultivation, extraction, manufacturing, wholesale, and its own RoadTrip Dispensary retail brand) moved its wholesale operation from LeafLink to Apex Trading. THE CHALLENGE Root & Bloom had great product and a hard-working sales team, but its commercial side ran on spreadsheets, text threads, and reps’ memory. Four symptoms of one infrastructure…