Bart Schaneman, editor over at MJBizDaily, posted a great article today about the importance of branding in the struggling Colorado market. The concepts apply to more than just Colorado cannabis producers and are good lessons for cultivators, extractors and manufacturers across the country.

How branding is key to success in struggling Colorado cannabis market

As Colorado cannabis companies struggle with a glutted market and the end of the boom times, many marijuana operators who want to stay afloat and succeed are putting a strong focus on branding their businesses and products.

Colorado was the first state in the country to (click here to read the entire article)

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